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But Wait, There's MoreBut Wait, There's More ... is the first detailed history of the Australian advertising industryPublished 14 February, 2008 
But Wait, There's More MUP, Publication Date: January 2008 RRP: $34.95 PB But Wait, There's More ... is the first detailed history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals.Includes a foreword by ex-adman Phillip Adams, and interviews with past and present advertising luminaries such as Bryce Courtney and John Singleton. Although such phrases as 'You oughta be congratulated' and 'Not happy, Jan' are instantly recognisable to Australian consumers, the individuals and industry responsible for them have remained largely anonymous. But Wait, There's More... is the first detailed history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals. By examining the forces and influences underpinning this rise, But Wait, There's More... provides a unique insight into the place of advertising in Australian society, and its often hidden influences on the way we live. More from New Releases
First Taste challenges misconceptions on Indigenous alcohol consumption within Australia’s social history.1 December, 2008 
Dr John Tickell’s Great Australian Diet 2 and the second edition of the accompanying Great Australian Diet Recipe Book are out in January (Wilkinson Publishing).1 December, 2008 
Stephen Fry has always been fascinated by America (Thorsons, December).1 December, 2008 
Eight stylish hardbacks celebrate women of art and literature for the 30th anniversary of Virago’s Modern Classics (November).1 December, 2008 
So much can be learnt about lands and environments by listening to the stories and parables of ancient peoples.1 December, 2008 
Voyages around the Australian coast, discovering treasure and dealing with disappointment, emotions and spirits running high and low are due in Caribbee (Greg Dickson, Deep End Press, December), along with great research into Australian and Dutch maritime history.1 December, 2008 
Andrew Blechman was inspired to write Leisureville (UQP, December) after his next-door neighbours moved into a massive gated retirement community called ‘The Villages’, the largest in the world with a growing population bordering on 100,000.1 December, 2008 
Parted tragically from First Sergeant Charles Monroe King by an explosion in Baghdad, Dana Canedy tells the story of their love, and the journal King left behind for their infant son in the poignant memoir A Journal for Jordan (Hachette, February).1 December, 2008 
Like to see gore spilling across the page? Jack Kilborn will make you Afraid (Headline) next March.28 November, 2008 
Take a look here for the December New Titles from Melbourne University Press21 November, 2008 |
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